Fo-ti on the European supplement market
Most ingredient pages tell you what Fo-ti is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 59 Fo-ti products from 31 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €55.
New Fo-ti ads launched per month on Meta — last 6 months.
How brands use Fo-ti, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 7 | 6 | — | — | £24.95 |
| France | 1 | 1 | — | — | — |
| Italy | 8 | 2 | — | — | €55.25 |
| Spain | 1 | 1 | — | — | — |
| Romania | 18 | 7 | 1 | 1 | 133.19 RON |
| United States | 21 | 11 | — | — | $49.95 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Fo-ti products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Polygon multiflor Extract | 33 |
| Coada calului chinezesc | 14 |
| Coada calului chinezesc (herbal root) | 7 |
| Coada calului chinezesc Extract | 5 |
Regulatory & positioning
| Botanical source | Polygonum multiflorum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, longevity |
No EFSA-authorized health claim exists for Fo-ti, yet brands market it for liver health, longevity — the gap between claim and positioning is itself a competitive signal.
Where Fo-ti shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Fo-ti?
Fo-ti (Polygonum multiflorum) is a plant-based botanical extract derived from the root of a traditional Chinese herb. It is commonly used in dietary supplements marketed for liver health and longevity. Fo-ti is included in formulations aiming to appeal to consumers interested in traditional herbal ingredients. The extract contains various phytochemicals, including stilbenes and anthraquinones, which contribute to its characteristic profile. It is typically found in herbal blends and tonic formulations within the natural supplement market.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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