Flaxseed on the European supplement market
Most ingredient pages tell you what Flaxseed is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 247 Flaxseed products from 143 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity cooled 73% in the last 30 days. Poland shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €24.
New Flaxseed ads launched per month on Meta — last 6 months.
How brands use Flaxseed, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 53 | 25 | — | — | €28.82 |
| United Kingdom | 37 | 20 | — | — | £19.99 |
| France | 18 | 12 | 1 | 1 | €22.99 |
| Italy | 28 | 18 | — | — | €23.00 |
| Spain | 31 | 22 | 1 | 1 | €24.59 |
| Romania | 14 | 8 | 1 | 1 | 97.17 RON |
| United States | 28 | 19 | — | — | $32.99 |
| Austria | 11 | 5 | — | — | €12.90 |
Who is on the shelf right now
Top brands by number of Flaxseed products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| In (ulei esențial) | 47 |
| In Extract | 24 |
| Linum usitatissimum L. | 23 |
| In | 18 |
| In (concentrated) | 17 |
| In (meal) | 17 |
Regulatory & positioning
| Botanical source | Linum usitatissimum |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, weight loss |
Where Flaxseed shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Flaxseed?
Flaxseed (Linum usitatissimum) is a plant-based ingredient derived from the seeds of the flax plant. It is commonly used as a source of dietary fiber and plant-based omega-3 fatty acids, particularly alpha-linolenic acid (ALA). Flaxseed is incorporated into various supplement formulations, including capsules, powders, and functional foods. It is frequently found in products marketed for gut health and weight management due to its fiber content and fatty acid profile. Flaxseed may also be included in blends targeting overall wellness and nutritional support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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