Flax on the European supplement market
Most ingredient pages tell you what Flax is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 476 Flax products from 206 brands across the EU and US. 21 brands advertise it on Meta right now, and new-ad activity grew 24% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Flax ads launched per month on Meta — last 6 months.
How brands use Flax, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 90 | 31 | 40 | 8 | €33.95 |
| United Kingdom | 192 | 57 | 7 | 2 | £21.99 |
| France | 16 | 8 | — | — | €29.99 |
| Italy | 14 | 10 | 2 | 1 | €19.75 |
| Spain | 22 | 17 | — | — | €21.00 |
| Romania | 56 | 29 | 20 | 4 | 89.99 RON |
| United States | 22 | 13 | 2 | 1 | $29.45 |
| Austria | 8 | 5 | 2 | 2 | €33.93 |
Who is on the shelf right now
Top brands by number of Flax products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| In | 286 |
| Flaxseed | 110 |
| Flaxseed | 17 |
| Flaxseed | 14 |
| Flaxseed | 9 |
| Flaxseed | 8 |
Regulatory & positioning
| Botanical source | Linum usitatissimum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, gut health, womens health |
No EFSA-authorized health claim exists for Flax, yet brands market it for heart health, gut health, womens health — the gap between claim and positioning is itself a competitive signal.
Where Flax shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Flax?
Flax (Linum usitatissimum) is a plant-based ingredient derived from the seeds of the flax plant. It is rich in dietary fiber and plant-based omega-3 fatty acids, particularly alpha-linolenic acid (ALA). Flax is commonly used in dietary supplements formulated for heart health, gut health, and women’s health. It is often incorporated in products such as capsules, powders, and functional foods to provide plant-derived nutrients and fiber. Flax is valued for its botanical origin and its role as a source of essential fatty acids and fiber in various supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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