Fish Collagen on the European supplement market
Most ingredient pages tell you what Fish Collagen is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 34 Fish Collagen products from 20 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Poland shows the heaviest advertising, while Poland has the largest shelf. The median EU shelf price sits around —.
New Fish Collagen ads launched per month on Meta — last 6 months.
How brands use Fish Collagen, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Romania | 1 | 1 | — | — | — |
| Switzerland | 2 | 2 | 1 | 1 | — |
| Poland | 27 | 14 | 1 | 1 | 109.90 PLN |
| Hungary | 2 | 2 | — | — | — |
| BG | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Fish Collagen products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Colagen de pește (complex) | 11 |
| Hydrolyzed Fish Collagen | 8 |
| Colagen de pește (BDF Naturlagen C3000) | 8 |
| Colagen de pește (VERISOL®) | 5 |
| Fish collagen (Naticol®) | 3 |
| Marine Fish Collagen | 1 |
Regulatory & positioning
| Botanical source | Fish collagen |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health, beauty |
No EFSA-authorized health claim exists for Fish Collagen, yet brands market it for joint health, beauty — the gap between claim and positioning is itself a competitive signal.
Where Fish Collagen shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Fish Collagen?
Fish collagen is a protein-derived ingredient obtained from the skin, scales, or bones of fish. It is classified as a collagen peptide and is commonly used in dietary supplements. Fish collagen is typically included in formulations marketed for joint health and beauty, such as skin, hair, and nail products. It is valued for its amino acid profile, which differs slightly from other collagen sources. This ingredient is often found in powders, capsules, and functional beverages aimed at consumers interested in maintaining connective tissue and skin appearance.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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