Fig on the European supplement market
Most ingredient pages tell you what Fig is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 64 Fig products from 34 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €23.
New Fig ads launched per month on Meta — last 6 months.
How brands use Fig, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 10 | 7 | — | — | €25.20 |
| United Kingdom | 3 | 3 | — | — | — |
| France | 19 | 4 | — | — | €21.63 |
| Italy | 11 | 6 | 5 | 3 | €23.30 |
| Spain | 4 | 2 | 8 | 1 | — |
| Romania | 12 | 9 | 3 | 1 | 39.82 RON |
| Austria | 2 | 1 | — | — | — |
| Switzerland | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Fig products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Smochin Extract | 17 |
| Smochin | 11 |
| Smochin (buds) | 11 |
| Smochin (glycerinated macerate) | 6 |
| Ficus carica (buds) | 4 |
| Smochin (gemme) | 3 |
Regulatory & positioning
| Botanical source | Ficus carica |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, blood sugar |
No EFSA-authorized health claim exists for Fig, yet brands market it for gut health, blood sugar — the gap between claim and positioning is itself a competitive signal.
Where Fig shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Fig?
Fig (Ficus carica) is a botanical ingredient derived from the fruit of the fig tree. It is commonly used in powdered or extract form in dietary supplements. Fig is included in formulations marketed for gut health and blood sugar management, often due to its fiber content and phytochemical profile. It is typically found in plant-based or natural product lines targeting digestive wellness and metabolic balance. Fig extracts may be combined with other botanical ingredients to enhance product appeal in these categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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