Fenugreek on the European supplement market
Most ingredient pages tell you what Fenugreek is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 829 Fenugreek products from 375 brands across the EU and US. 44 brands advertise it on Meta right now, and new-ad activity cooled 17% in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €35.
New Fenugreek ads launched per month on Meta — last 6 months.
How brands use Fenugreek, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 140 | 57 | 4 | 3 | €34.40 |
| United Kingdom | 198 | 84 | 2 | 2 | £35.00 |
| France | 48 | 36 | 14 | 7 | €28.55 |
| Italy | 78 | 32 | 36 | 8 | €26.15 |
| Spain | 48 | 34 | 34 | 8 | €29.29 |
| Romania | 106 | 35 | 13 | 6 | 99.99 RON |
| United States | 113 | 45 | 6 | 4 | $42.97 |
| Austria | 18 | 7 | 7 | 2 | €54.90 |
Who is on the shelf right now
Top brands by number of Fenugreek products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Schinduf Extract | 403 |
| Fenugreek Seed Extract | 50 |
| Fenugreek Chloride | 48 |
| Schinduf (sprouts powder) | 40 |
| Schinduf (seed powder organic) | 28 |
| Schinduf | 28 |
Regulatory & positioning
| Botanical source | Trigonella foenum-graecum |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar, cholesterol, weight loss |
No EFSA-authorized health claim exists for Fenugreek, yet brands market it for blood sugar, cholesterol, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Fenugreek shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Fenugreek?
Fenugreek (Trigonella foenum-graecum) is a botanical extract derived from the seeds of the fenugreek plant. It is commonly incorporated into dietary supplements, particularly those marketed for blood sugar management, cholesterol support, and weight loss. Fenugreek contains a variety of bioactive compounds, including fiber, saponins, and flavonoids, which contribute to its functional profile. It is often used in formulations such as capsules, powders, and teas, appealing to consumers seeking plant-based ingredients in their supplement regimens.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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