Fennel on the European supplement market
Most ingredient pages tell you what Fennel is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 638 Fennel products from 256 brands across the EU and US. 42 brands advertise it on Meta right now, and new-ad activity cooled 19% in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €28.
New Fennel ads launched per month on Meta — last 6 months.
How brands use Fennel, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 100 | 32 | 7 | 3 | €29.15 |
| United Kingdom | 111 | 40 | 8 | 1 | £29.99 |
| France | 51 | 31 | 10 | 4 | €29.90 |
| Italy | 110 | 47 | 68 | 15 | €23.50 |
| Spain | 50 | 21 | 34 | 7 | €20.47 |
| Romania | 121 | 33 | 32 | 10 | 44.75 RON |
| United States | 46 | 22 | — | — | $26.99 |
| Austria | 8 | 5 | 2 | 1 | €37.43 |
Who is on the shelf right now
Top brands by number of Fennel products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fenicul (extract) | 309 |
| Fenicul | 99 |
| Foeniculum vulgare Ulei esențial | 67 |
| Foeniculum vulgare Extract | 32 |
| Fenicul (fructe) | 31 |
| Extract de Fenicul (fructus) | 26 |
Regulatory & positioning
| Botanical source | Fennel |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, urinary kidney, liver health |
No EFSA-authorized health claim exists for Fennel, yet brands market it for gut health, urinary kidney, liver health — the gap between claim and positioning is itself a competitive signal.
Where Fennel shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Fennel?
Fennel is a botanical extract derived from the seeds of the Foeniculum vulgare plant. It is commonly used in dietary supplements formulated for digestive health, urinary and kidney support, and liver health. Fennel is often included in products marketed for gut health due to its traditional use in digestive formulations. It may be found in herbal blends, teas, and capsules targeting overall wellness related to the digestive and excretory systems. As a plant-based ingredient, fennel offers a natural option for supplement formulators seeking botanical components.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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