Fatty Acid on the European supplement market
Most ingredient pages tell you what Fatty Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 23 Fatty Acid products from 19 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
How brands use Fatty Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 3 | — | — | — |
| United Kingdom | 6 | 2 | — | — | £13.60 |
| Italy | 1 | 1 | — | — | — |
| Spain | 5 | 5 | — | — | — |
| Romania | 3 | 3 | — | — | — |
| United States | 2 | 2 | — | — | — |
| Poland | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Fatty Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fatty acid | 8 |
| Eicosapentaenoic Acid | 6 |
| Eicosapentaenoic Acid | 5 |
| Eicosapentaenoic Acid | 4 |
Regulatory & positioning
| Botanical source | Fatty acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, cholesterol |
No EFSA-authorized health claim exists for Fatty Acid, yet brands market it for heart health, cholesterol — the gap between claim and positioning is itself a competitive signal.
Where Fatty Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Fatty Acid?
Fatty acids are a type of lipid molecule commonly included in dietary supplements. They can be classified into saturated, monounsaturated, and polyunsaturated fatty acids, including omega-3 and omega-6 types. Fatty acids are used in products marketed for heart health and cholesterol management. They are often incorporated into formulations such as fish oil supplements, plant oil extracts, and combination blends targeting cardiovascular wellness. As essential components of cell membranes and energy metabolism, fatty acids play a significant role in supplement formulations addressing lipid profiles and overall nutritional support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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