Evening Primrose on the European supplement market
Most ingredient pages tell you what Evening Primrose is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 440 Evening Primrose products from 231 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €23.
New Evening Primrose ads launched per month on Meta — last 6 months.
How brands use Evening Primrose, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 37 | 21 | — | — | €25.95 |
| United Kingdom | 115 | 54 | 1 | 1 | £20.04 |
| France | 26 | 16 | 3 | 1 | €19.90 |
| Italy | 33 | 19 | — | — | €22.50 |
| Spain | 95 | 44 | 1 | 1 | €22.27 |
| Romania | 48 | 23 | — | — | 114.34 RON |
| United States | 34 | 20 | — | — | $39.99 |
| Austria | 5 | 4 | — | — | — |
Who is on the shelf right now
Top brands by number of Evening Primrose products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Luminița-nopții (ulei esențial) | 281 |
| Gamma-linolenic acid | 72 |
| Evening Primrose Oil | 29 |
| Oenothera biennis L. | 19 |
| Luminița-nopții (standardized to 10% gamma linolenic acid) | 13 |
| Luminița-nopții (standardized 10%) | 13 |
Regulatory & positioning
| Botanical source | Oenothera biennis |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | womens health, beauty, cholesterol |
Where Evening Primrose shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Evening Primrose?
Evening Primrose (Oenothera biennis) is a botanical extract derived from the seeds of the Evening Primrose plant. It is rich in gamma-linolenic acid (GLA), an omega-6 fatty acid. This ingredient is commonly used in dietary supplements formulated for women’s health, beauty, and cholesterol management. Evening Primrose oil is often included in products marketed for skin health, hormonal balance, and cardiovascular wellness. Its fatty acid profile makes it a popular choice in formulations targeting these areas.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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