Eucalyptus on the European supplement market
Most ingredient pages tell you what Eucalyptus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 59 Eucalyptus products from 47 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €13.
New Eucalyptus ads launched per month on Meta — last 6 months.
How brands use Eucalyptus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 2 | 4 | 1 | — |
| United Kingdom | 3 | 3 | — | — | — |
| France | 4 | 4 | — | — | — |
| Italy | 9 | 7 | — | — | €12.95 |
| Spain | 8 | 6 | — | — | €13.78 |
| Romania | 16 | 13 | 8 | 3 | 45.00 RON |
| United States | 11 | 7 | — | — | $27.95 |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Eucalyptus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Eucalyptus | 29 |
| Eucalyptus Essential Oil | 16 |
| Ulei de eucalipt | 4 |
| Eucalipt Extract | 3 |
| Eucalipt (honey) | 3 |
| Eucalipt (leaves) | 3 |
Regulatory & positioning
| Botanical source | Eucalyptus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, immunity |
No EFSA-authorized health claim exists for Eucalyptus, yet brands market it for respiratory, immunity — the gap between claim and positioning is itself a competitive signal.
Where Eucalyptus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Eucalyptus?
Eucalyptus is a botanical extract derived from the leaves of the Eucalyptus tree, commonly used in supplement formulations. It is frequently included in products marketed for respiratory and immunity support due to its aromatic properties. Eucalyptus extract contains various phytochemicals, including essential oils such as eucalyptol, which contribute to its characteristic scent. This ingredient is often found in supplements like lozenges, inhalants, and herbal blends aimed at respiratory wellness and immune system maintenance. Its use is primarily valued for its sensory and traditional applications within these product categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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