Epimedium on the European supplement market
Most ingredient pages tell you what Epimedium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 98 Epimedium products from 45 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €45.
New Epimedium ads launched per month on Meta — last 6 months.
How brands use Epimedium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 44 | 17 | 21 | 3 | £49.99 |
| France | 1 | 1 | — | — | — |
| Italy | 6 | 1 | — | — | €44.99 |
| Spain | 4 | 3 | — | — | — |
| Romania | 11 | 3 | — | — | 199.00 RON |
| United States | 31 | 19 | 5 | 2 | $34.42 |
Who is on the shelf right now
Top brands by number of Epimedium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Epimedium | 59 |
| Epimedium Extract | 34 |
| Icariin | 6 |
| Epimedium (flavonoid) | 1 |
| Horny Goat Weed | 1 |
Regulatory & positioning
| Botanical source | Epimedium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sexual health, mens health |
No EFSA-authorized health claim exists for Epimedium, yet brands market it for sexual health, mens health — the gap between claim and positioning is itself a competitive signal.
Where Epimedium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Epimedium?
Epimedium is a botanical extract derived from the Epimedium plant species, commonly known as Horny Goat Weed. It is used in dietary supplements primarily formulated for sexual health and men's health. Epimedium contains various bioactive compounds, including flavonoids and icariin, which contribute to its inclusion in these product categories. The ingredient is typically incorporated into complex blends aimed at addressing aspects related to vitality and wellness in adult male consumers. Its application spans capsules, tablets, and herbal formulations within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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