Epilobium angustifolium L. on the European supplement market
Most ingredient pages tell you what Epilobium angustifolium L. is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 22 Epilobium angustifolium L. products from 19 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €24.
New Epilobium angustifolium L. ads launched per month on Meta — last 6 months.
How brands use Epilobium angustifolium L., market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 3 | — | — | €30.50 |
| France | 2 | 2 | — | — | — |
| Italy | 6 | 6 | — | — | €17.75 |
| Spain | 2 | 2 | — | — | — |
| Romania | 6 | 5 | 1 | 1 | 72.45 RON |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Epilobium angustifolium L. products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fireweed | 10 |
| Willowherb | 7 |
| Willowherb | 3 |
| Willowherb | 1 |
| Willowherb | 1 |
Regulatory & positioning
| Botanical source | Epilobium angustifolium L. |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, sleep |
No EFSA-authorized health claim exists for Epilobium angustifolium L., yet brands market it for stress, sleep — the gap between claim and positioning is itself a competitive signal.
Where Epilobium angustifolium L. shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Epilobium angustifolium L.?
Epilobium angustifolium L. is a botanical extract derived from the flowering plant commonly known as fireweed. It is used as a natural ingredient in various dietary supplements. This extract is typically included in formulations marketed for stress and mood support, as well as sleep-related products. As a plant-based component, it is valued for its inclusion in herbal and botanical supplement categories, often combined with other natural extracts to target relaxation and mental well-being in consumer products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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