Enoki Mushroom on the European supplement market
Most ingredient pages tell you what Enoki Mushroom is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 49 Enoki Mushroom products from 21 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Switzerland shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €31.
New Enoki Mushroom ads launched per month on Meta — last 6 months.
How brands use Enoki Mushroom, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 6 | 5 | 2 | €31.45 |
| United Kingdom | 2 | 2 | — | — | — |
| Romania | 29 | 10 | — | — | 92.70 RON |
| Austria | 2 | 1 | — | — | — |
| Switzerland | 3 | 1 | 9 | 1 | — |
| BG | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Enoki Mushroom products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Enoki (extract) | 47 |
| Flammulina velutipes | 2 |
Regulatory & positioning
| Botanical source | Flammulina velutipes |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, longevity |
No EFSA-authorized health claim exists for Enoki Mushroom, yet brands market it for immunity, longevity — the gap between claim and positioning is itself a competitive signal.
Where Enoki Mushroom shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Enoki Mushroom?
Enoki Mushroom (Flammulina velutipes) is a botanical extract derived from an edible mushroom species. It is commonly incorporated into dietary supplements, particularly those marketed for immunity and longevity. The extract contains various bioactive compounds, including polysaccharides and antioxidants, which are of interest in the supplement industry. Enoki Mushroom is typically found in formulations aiming to complement general wellness and age-related health product lines. Its use is aligned with trends favoring natural, mushroom-derived ingredients in immune and longevity-focused supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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