Electrolytes on the European supplement market
Most ingredient pages tell you what Electrolytes is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 188 Electrolytes products from 95 brands across the EU and US. 41 brands advertise it on Meta right now, and new-ad activity cooled 55% in the last 30 days. Italy shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €25.
New Electrolytes ads launched per month on Meta — last 6 months.
How brands use Electrolytes, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 20 | 8 | 34 | 9 | €24.99 |
| United Kingdom | 47 | 29 | 5 | 2 | £29.99 |
| France | 40 | 4 | 3 | 1 | €39.90 |
| Italy | 3 | 2 | 53 | 14 | — |
| Spain | 8 | 4 | 1 | 1 | €9.99 |
| Romania | 4 | 4 | — | — | — |
| United States | 48 | 32 | 1 | 1 | $40.95 |
| Austria | 1 | 1 | 19 | 4 | — |
Who is on the shelf right now
Top brands by number of Electrolytes products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Electrolytes | 146 |
| Electrolyte Citrate | 22 |
| Electroliți (mix) | 5 |
| Electrolyte Chloride | 3 |
| Electroliți (blend) | 2 |
| Electroliți (natural) | 2 |
Regulatory & positioning
| Botanical source | Electrolytes |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration, energy |
No EFSA-authorized health claim exists for Electrolytes, yet brands market it for hydration, energy — the gap between claim and positioning is itself a competitive signal.
Where Electrolytes shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Electrolytes?
Electrolytes are minerals that carry an electric charge and are essential components in various supplement formulations. Common electrolytes include sodium, potassium, calcium, magnesium, and chloride. They are frequently used in products marketed for hydration and energy, often found in sports drinks, rehydration solutions, and performance supplements. Electrolytes help maintain fluid balance and are included in formulations targeting active lifestyles or situations involving fluid loss. Their inclusion is typical in both powder and ready-to-drink formats aimed at consumers seeking replenishment during or after physical activity.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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