Elecampane and Ipomoea on the European supplement market
Most ingredient pages tell you what Elecampane and Ipomoea is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 89 Elecampane and Ipomoea products from 40 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €17.
How brands use Elecampane and Ipomoea, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 8 | 4 | — | — | £15.49 |
| France | 6 | 4 | — | — | €16.80 |
| Italy | 1 | 1 | — | — | — |
| Romania | 47 | 15 | 2 | 1 | 45.50 RON |
| United States | 14 | 6 | — | — | $25.98 |
| Austria | 3 | 2 | — | — | — |
| Switzerland | 4 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Elecampane and Ipomoea products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Inula helenium and Ipomoea purga | 31 |
| Great Mullein Root | 20 |
| Greater Burdock Root | 15 |
| Inula helenium and Ipomoea purga Extract | 15 |
| Elecampane & Jalap | 6 |
| Elecampane | 1 |
Regulatory & positioning
| Botanical source | Inula helenium and Ipomoea purga |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, liver health |
No EFSA-authorized health claim exists for Elecampane and Ipomoea, yet brands market it for gut health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Elecampane and Ipomoea shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Elecampane and Ipomoea?
Elecampane (Inula helenium) and Ipomoea (Ipomoea purga) are botanical extracts derived from plant roots. These substances are commonly incorporated into dietary supplements formulated for gut health and liver health. Elecampane is known for its use in traditional herbal preparations, while Ipomoea is often included for its laxative properties. Both ingredients are typically found in products aimed at digestive support and detoxification. As plant-based extracts, they contribute to supplement formulations targeting consumers interested in natural or herbal options for maintaining digestive and liver wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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