Elderberry Powder on the European supplement market
Most ingredient pages tell you what Elderberry Powder is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,038 Elderberry Powder products from 353 brands across the EU and US. 33 brands advertise it on Meta right now, and new-ad activity grew 56% in the last 30 days. Spain shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €28.
New Elderberry Powder ads launched per month on Meta — last 6 months.
How brands use Elderberry Powder, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 61 | 34 | 3 | 1 | €29.86 |
| United Kingdom | 182 | 73 | 3 | 1 | £24.99 |
| France | 63 | 23 | 5 | 3 | €24.90 |
| Italy | 81 | 41 | 25 | 9 | €27.99 |
| Spain | 59 | 26 | 43 | 7 | €28.09 |
| Romania | 269 | 45 | — | — | 76.35 RON |
| United States | 199 | 63 | 14 | 3 | $29.99 |
| Austria | 8 | 5 | — | — | €29.00 |
Who is on the shelf right now
Top brands by number of Elderberry Powder products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Sambucus nigra L. | 430 |
| Black Elderberry Powder | 424 |
| Black Elderberry Powder | 79 |
| Black Elderberry Powder | 20 |
| Pudră de soc negru | 20 |
| Pudră de soc negru (juice concentrate) | 7 |
Regulatory & positioning
| Botanical source | Sambucus nigra L. |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, respiratory, weight loss |
No EFSA-authorized health claim exists for Elderberry Powder, yet brands market it for immunity, respiratory, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Elderberry Powder shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Elderberry Powder?
Elderberry powder, derived from the fruit of Sambucus nigra L., is a plant-based botanical extract commonly used in dietary supplements. It is often included in formulations marketed for immunity, respiratory health, and weight management. Elderberry powder contains a range of phytochemicals, including anthocyanins and flavonoids, which contribute to its use in various supplement categories. This ingredient is typically found in capsules, powders, and functional beverages aimed at consumers seeking natural botanical options.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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