Eicosapentaenoic Acid on the European supplement market
Most ingredient pages tell you what Eicosapentaenoic Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,292 Eicosapentaenoic Acid products from 579 brands across the EU and US. 127 brands advertise it on Meta right now, and new-ad activity cooled 30% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Eicosapentaenoic Acid ads launched per month on Meta — last 6 months.
How brands use Eicosapentaenoic Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 193 | 90 | 88 | 19 | €30.90 |
| United Kingdom | 338 | 94 | 16 | 1 | £25.99 |
| France | 82 | 58 | 30 | 16 | €24.90 |
| Italy | 121 | 67 | 79 | 18 | €22.90 |
| Spain | 130 | 73 | 76 | 22 | €30.90 |
| Romania | 109 | 41 | 24 | 9 | 77.30 RON |
| United States | 133 | 66 | 2 | 2 | $35.97 |
| Austria | 42 | 20 | 18 | 8 | €36.90 |
Who is on the shelf right now
Top brands by number of Eicosapentaenoic Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Eicosapentaenoic acid | 1,260 |
| EPA & DHA | 7 |
| EPA & DHA | 6 |
| EPA & DHA (Omega-3) | 5 |
| EPA & DHA | 4 |
| EPA & DHA | 3 |
Regulatory & positioning
| Botanical source | Eicosapentaenoic acid and docosahexaenoic acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, cholesterol, stress |
No EFSA-authorized health claim exists for Eicosapentaenoic Acid, yet brands market it for heart health, cholesterol, stress — the gap between claim and positioning is itself a competitive signal.
Where Eicosapentaenoic Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Eicosapentaenoic Acid?
Eicosapentaenoic acid (EPA) is a long-chain omega-3 fatty acid commonly derived from marine sources such as fish oil and algae. It is used in various dietary supplements, often combined with docosahexaenoic acid (DHA). EPA is typically included in formulations marketed for heart health, cholesterol management, and mood or stress support. As a fatty acid, it is valued for its role in nutritional products targeting cardiovascular and cognitive wellness markets. EPA is frequently found in softgels, capsules, and liquid supplements designed for adult consumers.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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