Eggshell Membrane on the European supplement market
Most ingredient pages tell you what Eggshell Membrane is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 83 Eggshell Membrane products from 54 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €35.
New Eggshell Membrane ads launched per month on Meta — last 6 months.
How brands use Eggshell Membrane, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 30 | 15 | — | — | €39.90 |
| United Kingdom | 3 | 3 | — | — | — |
| France | 4 | 3 | — | — | — |
| Italy | 2 | 1 | — | — | — |
| Spain | 8 | 7 | — | — | €30.00 |
| Romania | 8 | 6 | 5 | 1 | 149.50 RON |
| United States | 7 | 6 | — | — | $49.95 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Eggshell Membrane products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Eggshell membrane | 32 |
| Eggshell membrane collagen | 10 |
| Membrana solubila din coaja de ou (OVOMET®) | 9 |
| Membrana solubila din coaja de ou Hidrolizat | 8 |
| Membrana solubila din coaja de ou (soluble) | 7 |
| Membrana solubila din coaja de ou (Type I, V and X) | 5 |
Regulatory & positioning
| Botanical source | Eggshell membrane |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | joint health, beauty |
No EFSA-authorized health claim exists for Eggshell Membrane, yet brands market it for joint health, beauty — the gap between claim and positioning is itself a competitive signal.
Where Eggshell Membrane shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Eggshell Membrane?
Eggshell membrane is a natural substance derived from the thin layer found between the eggshell and egg white. It contains a complex matrix of proteins, including collagen, glycosaminoglycans, and other structural components. This ingredient is commonly used in dietary supplements formulated for joint health and beauty applications. It is valued for its composition of amino acids and proteins that are of interest in products targeting skin, hair, nails, and connective tissue support. Eggshell membrane is typically incorporated in powder or capsule form within multi-ingredient formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access