EGCG on the European supplement market
Most ingredient pages tell you what EGCG is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 182 EGCG products from 72 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €28.
How brands use EGCG, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 108 | 27 | — | — | €36.93 |
| United Kingdom | 17 | 12 | — | — | £25.48 |
| France | 1 | 1 | — | — | — |
| Italy | 11 | 8 | — | — | €27.45 |
| Spain | 6 | 5 | — | — | €18.40 |
| Romania | 28 | 8 | — | — | 139.50 RON |
| United States | 1 | 1 | — | — | — |
| Austria | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of EGCG products, and the forms they use.
Regulatory & positioning
| Botanical source | EGCG |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | weight loss, energy |
Where EGCG shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is EGCG?
EGCG (Epigallocatechin gallate) is a type of catechin, a class of plant-based polyphenols predominantly found in green tea extracts. It is commonly included in dietary supplements as a botanical extract. EGCG is used in products marketed for weight management and energy enhancement. Its antioxidant properties and presence in green tea make it a popular ingredient in formulations targeting these categories. EGCG is often combined with other botanical extracts or stimulants in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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