Echinacea on the European supplement market
Most ingredient pages tell you what Echinacea is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 924 Echinacea products from 333 brands across the EU and US. 46 brands advertise it on Meta right now, and new-ad activity grew 50% in the last 30 days. Austria shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €24.
New Echinacea ads launched per month on Meta — last 6 months.
How brands use Echinacea, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 59 | 32 | — | — | €23.39 |
| United Kingdom | 67 | 34 | — | — | £21.95 |
| France | 71 | 28 | 41 | 5 | €19.80 |
| Italy | 122 | 56 | 21 | 14 | €22.00 |
| Spain | 111 | 42 | 30 | 9 | €19.06 |
| Romania | 239 | 47 | 45 | 13 | 41.00 RON |
| United States | 98 | 42 | — | — | $26.99 |
| Austria | 7 | 4 | 225 | 2 | €25.25 |
Who is on the shelf right now
Top brands by number of Echinacea products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Echinacea Extract | 328 |
| Echinacea | 296 |
| Echinacea (root powder) | 47 |
| Purpursonnenhutkraut (fresh plant juice) Extract | 33 |
| Echinacea (whole plant powder) | 21 |
| Echinacea purpurea Extract | 20 |
Regulatory & positioning
| Botanical source | Echinacea purpurea |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | immunity, respiratory, urinary kidney |
Where Echinacea shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Echinacea?
Echinacea (Echinacea purpurea) is a botanical extract derived from the purple coneflower plant. It is commonly used in dietary supplements formulated for immune health, respiratory support, and urinary or kidney health. Echinacea extracts are often included in herbal blends, tinctures, capsules, and tablets. The ingredient is valued for its traditional use in products marketed for maintaining general wellness and addressing seasonal health concerns. Formulators may select Echinacea for its compatibility with other botanical ingredients in complex supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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