Downy Birch on the European supplement market
Most ingredient pages tell you what Downy Birch is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 27 Downy Birch products from 14 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €20.
How brands use Downy Birch, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 4 | — | — | €19.63 |
| France | 9 | 2 | — | — | €19.90 |
| Italy | 3 | 2 | — | — | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 8 | 5 | — | — | 46.12 RON |
Who is on the shelf right now
Top brands by number of Downy Birch products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Betula pubescens (buds) | 11 |
| Mesteacăn (macerate) | 5 |
| Muguri de Mesteacan pufos (extract) | 3 |
| Birch Bud | 1 |
| Mesteacăn pufos Extract | 1 |
| Birch | 1 |
Regulatory & positioning
| Botanical source | Betula pubescens |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, joint health |
No EFSA-authorized health claim exists for Downy Birch, yet brands market it for urinary kidney, joint health — the gap between claim and positioning is itself a competitive signal.
Where Downy Birch shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Downy Birch?
Downy Birch (Betula pubescens) is a botanical extract derived from the leaves or bark of the birch tree. It is commonly included in dietary supplements formulated for urinary and kidney health, as well as joint health products. The extract contains various bioactive compounds such as flavonoids and phenolic glycosides. Used primarily in plant-based or herbal supplement blends, Downy Birch is valued for its traditional inclusion in formulations targeting the urinary tract and musculoskeletal system. It is not classified as a vitamin, mineral, or amino acid but as a plant-derived ingredient.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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