DMAE on the European supplement market
Most ingredient pages tell you what DMAE is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 41 DMAE products from 17 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
How brands use DMAE, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 1 | 1 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Spain | 2 | 1 | — | — | — |
| Romania | 4 | 2 | — | — | — |
| United States | 32 | 11 | — | — | $35.00 |
Who is on the shelf right now
Top brands by number of DMAE products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| DMAE | 21 |
| DMAE (bitartrate) | 20 |
Regulatory & positioning
| Botanical source | DMAE |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, beauty |
No EFSA-authorized health claim exists for DMAE, yet brands market it for brain health, beauty — the gap between claim and positioning is itself a competitive signal.
Where DMAE shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is DMAE?
DMAE (dimethylaminoethanol) is a naturally occurring compound often classified as a choline precursor. It is used in dietary supplements primarily formulated for brain health and beauty applications. DMAE is commonly included in nootropic blends and skin-care related products marketed for cognitive function and skin appearance. It is not a vitamin, mineral, amino acid, or botanical extract, but rather a small molecule involved in cellular processes. Formulators may incorporate DMAE in combination with other ingredients targeting mental clarity or skin vitality in various supplement formats.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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