Dietary Fiber on the European supplement market
Most ingredient pages tell you what Dietary Fiber is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 104 Dietary Fiber products from 59 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €25.
New Dietary Fiber ads launched per month on Meta — last 6 months.
How brands use Dietary Fiber, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 31 | 12 | 18 | 3 | €54.66 |
| United Kingdom | 14 | 9 | — | — | £28.00 |
| France | 5 | 3 | — | — | €19.90 |
| Italy | 7 | 6 | 1 | 1 | €2.50 |
| Spain | 7 | 5 | — | — | €22.00 |
| Romania | 9 | 3 | 1 | 1 | 119.00 RON |
| United States | 18 | 13 | — | — | $28.98 |
| Austria | 4 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Dietary Fiber products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fibre alimentare (fiber) | 23 |
| Dietary fiber | 18 |
| Fibre alimentare (from baobab and acacia pulp) | 14 |
| Fibre alimentare (Neopuntia™) | 14 |
| Fibre alimentare (soluble) | 14 |
| Fibre alimentare (Fibersol-2) | 10 |
Regulatory & positioning
| Botanical source | Dietary fiber |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, weight loss |
No EFSA-authorized health claim exists for Dietary Fiber, yet brands market it for gut health, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Dietary Fiber shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Dietary Fiber?
Dietary fiber is a type of carbohydrate found in plant-based foods that is not digested by human enzymes. It is classified as a non-nutritive substance commonly included in dietary supplements. Dietary fiber is used in products marketed for gut health and weight management. It can be derived from various sources such as cereals, fruits, vegetables, and legumes. Formulators often incorporate dietary fiber to enhance the fiber content of supplements aimed at digestive wellness and satiety. It is available in soluble and insoluble forms, each with distinct physical properties relevant to product formulation.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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