Date Powder on the European supplement market
Most ingredient pages tell you what Date Powder is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 105 Date Powder products from 45 brands across the EU and US. 14 brands advertise it on Meta right now, and new-ad activity cooled 40% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €27.
New Date Powder ads launched per month on Meta — last 6 months.
How brands use Date Powder, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 29 | 9 | 37 | 4 | €32.99 |
| United Kingdom | 20 | 8 | — | — | £17.53 |
| France | 3 | 2 | — | — | — |
| Italy | 4 | 3 | 1 | 1 | — |
| Spain | 12 | 7 | — | — | €30.25 |
| Romania | 11 | 4 | 9 | 4 | 117.61 RON |
| United States | 6 | 3 | 1 | 1 | $39.99 |
| Austria | 6 | 3 | 3 | 2 | €16.40 |
Who is on the shelf right now
Top brands by number of Date Powder products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Date | 21 |
| Dattelpulver (dried cubes) | 19 |
| Dates | 19 |
| Phoenix dactylifera L. | 12 |
| Dates | 5 |
| Date | 5 |
Regulatory & positioning
| Botanical source | Phoenix dactylifera |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | liver health, brain health |
Where Date Powder shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Date Powder?
Date Powder, derived from the fruit of Phoenix dactylifera, is a plant-based botanical ingredient. It is commonly incorporated into dietary supplements as a natural sweetener and source of various nutrients. Date Powder is used in products marketed for liver health and brain health, often included for its nutritional profile and flavor enhancement. Its application spans formulations such as functional foods, nutritional bars, and powdered blends targeting wellness categories. As a botanical powder, it provides formulators with a plant-derived option to complement other ingredients in complex supplement matrices.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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