Dandelion on the European supplement market
Most ingredient pages tell you what Dandelion is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 2,302 Dandelion products from 730 brands across the EU and US. 126 brands advertise it on Meta right now, and new-ad activity cooled 41% in the last 30 days. United Kingdom shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €29.
New Dandelion ads launched per month on Meta — last 6 months.
How brands use Dandelion, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 410 | 108 | 57 | 12 | €34.99 |
| United Kingdom | 282 | 102 | 217 | 3 | £35.00 |
| France | 144 | 70 | 191 | 24 | €28.90 |
| Italy | 229 | 85 | 61 | 20 | €24.70 |
| Spain | 203 | 91 | 38 | 12 | €27.04 |
| Romania | 447 | 68 | 94 | 16 | 64.00 RON |
| United States | 219 | 86 | 23 | 8 | $35.00 |
| Austria | 86 | 25 | 13 | 4 | €31.90 |
Who is on the shelf right now
Top brands by number of Dandelion products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Păpădie Extract | 689 |
| Inulin | 469 |
| Păpădie | 269 |
| Extract de rădăcină de păpădie | 153 |
| Dandelion Root Extract | 146 |
| Taraxacum officinale F.H.Wigg. | 71 |
Regulatory & positioning
| Botanical source | Taraxacum officinale |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, liver health, gut health |
No EFSA-authorized health claim exists for Dandelion, yet brands market it for weight loss, liver health, gut health — the gap between claim and positioning is itself a competitive signal.
Where Dandelion shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Dandelion?
Dandelion (Taraxacum officinale) is a botanical extract derived from the common dandelion plant. It is frequently used in dietary supplements formulated for weight management, liver health, and digestive support. The extract contains various bioactive compounds, including polyphenols and flavonoids, which contribute to its inclusion in herbal and botanical supplement categories. Dandelion is often incorporated into formulations aimed at promoting overall wellness through natural plant-based ingredients, making it a popular choice for products marketed for gut health and detoxification.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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