Damiana on the European supplement market
Most ingredient pages tell you what Damiana is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 184 Damiana products from 110 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity cooled 17% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €36.
New Damiana ads launched per month on Meta — last 6 months.
How brands use Damiana, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 34 | 19 | 13 | 2 | €36.99 |
| United Kingdom | 25 | 13 | — | — | £25.69 |
| France | 8 | 5 | 5 | 2 | €35.00 |
| Italy | 22 | 17 | 3 | 1 | €32.00 |
| Spain | 15 | 10 | 6 | 2 | €39.90 |
| Romania | 36 | 22 | — | — | 106.49 RON |
| United States | 29 | 15 | — | — | $47.95 |
| Austria | 3 | 2 | 2 | 1 | — |
Who is on the shelf right now
Top brands by number of Damiana products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Damiana (extract) | 103 |
| Damiana (tincture) | 19 |
| Damiana | 18 |
| Damiana (leaves) | 17 |
| Turnera diffusa Wild. ex Schult. | 12 |
| Damiana (herb) | 7 |
Regulatory & positioning
| Botanical source | Turnera diffusa |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sexual health, blood sugar, energy |
No EFSA-authorized health claim exists for Damiana, yet brands market it for sexual health, blood sugar, energy — the gap between claim and positioning is itself a competitive signal.
Where Damiana shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Damiana?
Damiana (Turnera diffusa) is a botanical extract derived from the leaves of a shrub native to Central and South America. It is classified as a plant extract and is commonly incorporated into dietary supplements. Damiana is used in products marketed for sexual health, energy, and blood sugar management. Its inclusion in formulations is often aimed at consumers seeking natural plant-based ingredients. The extract contains various phytochemicals, including flavonoids and alkaloids, which contribute to its characteristic profile.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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