Curry Leaf on the European supplement market
Most ingredient pages tell you what Curry Leaf is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 62 Curry Leaf products from 33 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €50.
How brands use Curry Leaf, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 40 | 19 | — | — | €49.63 |
| United Kingdom | 5 | 3 | — | — | £11.99 |
| Italy | 2 | 2 | — | — | — |
| Romania | 2 | 2 | — | — | — |
| United States | 8 | 2 | — | — | $109.00 |
| Austria | 2 | 2 | — | — | — |
| Switzerland | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Curry Leaf products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Murraya koenigii Extract | 37 |
| Curry Extract | 23 |
| Curry | 2 |
Regulatory & positioning
| Botanical source | Murraya koenigii |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, blood sugar |
No EFSA-authorized health claim exists for Curry Leaf, yet brands market it for immunity, blood sugar — the gap between claim and positioning is itself a competitive signal.
Where Curry Leaf shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Curry Leaf?
Curry Leaf (Murraya koenigii) is a botanical extract derived from the leaves of the curry tree. It is commonly incorporated into dietary supplements as a plant-based ingredient. Curry Leaf extracts are used in products marketed for immunity and blood sugar management. The ingredient is valued for its phytochemical profile, which includes various bioactive compounds. It is typically found in formulations targeting general wellness and metabolic health, often combined with other botanicals or nutrients to support product positioning in these categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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