Cumin on the European supplement market
Most ingredient pages tell you what Cumin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 130 Cumin products from 42 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €17.
How brands use Cumin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 79 | 9 | — | — | £15.17 |
| France | 1 | 1 | — | — | — |
| Italy | 10 | 6 | 1 | 1 | €19.20 |
| Spain | 5 | 3 | — | — | €13.95 |
| Romania | 22 | 15 | — | — | 59.50 RON |
| United States | 7 | 3 | — | — | $39.99 |
| Switzerland | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Cumin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fructe Cuminum cyminum (extract) | 78 |
| Cumin Essential Oil | 30 |
| Cuminum cyminum Extract | 11 |
| Cuminum cyminum Ulei esențial | 6 |
| Cuminum cyminum | 1 |
| Cuminum cyminum (wild) | 1 |
Regulatory & positioning
| Botanical source | Cumin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health |
No EFSA-authorized health claim exists for Cumin, yet brands market it for gut health — the gap between claim and positioning is itself a competitive signal.
Where Cumin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cumin?
Cumin is a botanical extract derived from the seeds of the Cuminum cyminum plant. It is commonly used as a flavoring agent and functional ingredient in dietary supplements. Cumin is frequently included in formulations marketed for gut health, digestive support, and metabolism. Its aromatic properties and traditional use in various cultures contribute to its incorporation in products targeting digestive wellness. Typically found in herbal blends, digestive aids, and botanical complexes, cumin serves as a plant-based component valued for its sensory and formulation attributes.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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