Cucumber on the European supplement market
Most ingredient pages tell you what Cucumber is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 22 Cucumber products from 14 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Cucumber ads launched per month on Meta — last 6 months.
How brands use Cucumber, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 0 | 0 | 4 | 4 | — |
| United Kingdom | 13 | 6 | — | — | £34.95 |
| France | 1 | 1 | — | — | — |
| Spain | 3 | 2 | — | — | — |
| Romania | 2 | 2 | — | — | — |
| United States | 1 | 1 | — | — | — |
| Austria | 1 | 1 | 3 | 2 | — |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Cucumber products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Castravete | 10 |
| Castravete Extract | 8 |
| Cucumis sativus | 3 |
| Castravete (juice) | 1 |
Regulatory & positioning
| Botanical source | Cucumis sativus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hydration |
No EFSA-authorized health claim exists for Cucumber, yet brands market it for hydration — the gap between claim and positioning is itself a competitive signal.
Where Cucumber shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cucumber?
Cucumber (Cucumis sativus) is a botanical ingredient derived from the fruit of the cucumber plant. It is commonly incorporated as an extract or powder in dietary supplements. Cucumber is used in products marketed for hydration and skin health due to its high water content and presence of various phytochemicals. It is often found in formulations such as beauty supplements, electrolyte blends, and detox products. As a plant-based ingredient, cucumber contributes to the natural positioning of supplements targeting consumers interested in botanical and hydration-related formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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