Cranberry on the European supplement market
Most ingredient pages tell you what Cranberry is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 862 Cranberry products from 385 brands across the EU and US. 47 brands advertise it on Meta right now, and new-ad activity cooled 39% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €26.
New Cranberry ads launched per month on Meta — last 6 months.
How brands use Cranberry, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 122 | 54 | 61 | 8 | €24.95 |
| United Kingdom | 156 | 67 | 2 | 1 | £20.99 |
| France | 45 | 27 | 17 | 8 | €20.97 |
| Italy | 88 | 50 | 23 | 14 | €21.90 |
| Spain | 72 | 40 | — | — | €22.56 |
| Romania | 130 | 46 | 35 | 10 | 79.72 RON |
| United States | 144 | 50 | 4 | 3 | $36.95 |
| Austria | 8 | 6 | 1 | 1 | €34.95 |
Who is on the shelf right now
Top brands by number of Cranberry products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Merișoare Extract | 488 |
| Merișor cu fructe mari (fruit powder) | 77 |
| Merișor cu fructe mari Extract | 47 |
| Cranberry Extract | 39 |
| Procyanidins | 21 |
| Merișor (dried sweetened) | 15 |
Regulatory & positioning
| Botanical source | Vaccinium macrocarpon |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, immunity |
No EFSA-authorized health claim exists for Cranberry, yet brands market it for urinary kidney, immunity — the gap between claim and positioning is itself a competitive signal.
Where Cranberry shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cranberry?
Cranberry (Vaccinium macrocarpon) is a botanical extract derived from the fruit of the cranberry plant. It is commonly incorporated in dietary supplements, particularly those marketed for urinary and kidney health as well as immune system support. Cranberry extracts are valued for their polyphenol content and are often used in combination with other botanical ingredients. The ingredient is typically found in capsules, tablets, powders, and liquid formulations aimed at consumers interested in natural supplement options related to urinary tract and immune wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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