Coriander on the European supplement market
Most ingredient pages tell you what Coriander is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 226 Coriander products from 99 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €29.
New Coriander ads launched per month on Meta — last 6 months.
How brands use Coriander, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 38 | 22 | 12 | 3 | €32.63 |
| United Kingdom | 14 | 10 | — | — | £29.99 |
| France | 9 | 6 | — | — | €28.92 |
| Italy | 15 | 9 | 5 | 1 | €17.90 |
| Spain | 7 | 6 | 2 | 2 | €31.45 |
| Romania | 114 | 26 | 7 | 3 | 54.75 RON |
| United States | 6 | 5 | — | — | $42.23 |
| Austria | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Coriander products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Coriandru Extract | 42 |
| Coriandru | 38 |
| Coriander Extract | 34 |
| Coriander Essential Oil | 25 |
| Coriander Extract | 22 |
| Coriander Essential Oil | 17 |
Regulatory & positioning
| Botanical source | Coriander |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, liver health |
No EFSA-authorized health claim exists for Coriander, yet brands market it for gut health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Coriander shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Coriander?
Coriander is a botanical extract derived from the seeds of the Coriandrum sativum plant. It is commonly included in dietary supplements formulated for digestive and liver health. As a plant-based ingredient, coriander is used in products marketed for gut health and liver health, often combined with other herbal extracts and nutrients. Its incorporation in supplement formulations is typically aimed at leveraging its traditional use in supporting digestive processes and overall wellness. Coriander is valued for its aromatic properties and compatibility with various supplement delivery forms, including capsules, tablets, and liquid extracts.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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