Common Poppy on the European supplement market
Most ingredient pages tell you what Common Poppy is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 35 Common Poppy products from 19 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while France has the largest shelf. The median EU shelf price sits around €24.
New Common Poppy ads launched per month on Meta — last 6 months.
How brands use Common Poppy, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 2 | — | — | €18.50 |
| United Kingdom | 1 | 1 | — | — | — |
| France | 13 | 8 | 1 | 1 | €29.85 |
| Italy | 3 | 2 | — | — | — |
| Spain | 5 | 2 | — | — | — |
| Romania | 6 | 2 | — | — | 64.75 RON |
| Austria | 1 | 1 | — | — | — |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Common Poppy products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mac Extract | 16 |
| EN: common poppy, DE: klatschmohn, FR: coquelicot, DK: kornvalmue, NL: grote klaproos, ES: amapola silvestre, IT: papavero comune, PT: papoila, SE: kornvallmo, FI: silkkiunikko, LV: zīda magone, LT: aguona birulė, LI: dónderbloom, PL: mak polny, BG: полск | 13 |
| Papaver rhoeas L. | 6 |
Regulatory & positioning
| Botanical source | Papaver rhoeas L. |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory |
No EFSA-authorized health claim exists for Common Poppy, yet brands market it for respiratory — the gap between claim and positioning is itself a competitive signal.
Where Common Poppy shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Common Poppy?
Common Poppy (Papaver rhoeas L.) is a botanical extract derived from the petals of the poppy plant. It is primarily used in dietary supplements formulated for respiratory health and wellness. The extract is included in products marketed for respiratory support, often combined with other herbal ingredients. Common Poppy is valued for its traditional use in formulations targeting respiratory comfort, although its inclusion is based on historical and botanical considerations rather than clinical claims. It is typically found in liquid extracts, tinctures, and herbal blends within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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