Common Mallow on the European supplement market
Most ingredient pages tell you what Common Mallow is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 36 Common Mallow products from 21 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €16.
How brands use Common Mallow, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| France | 3 | 3 | — | — | — |
| Italy | 18 | 7 | — | — | €15.90 |
| Romania | 1 | 1 | — | — | — |
| United States | 1 | 1 | — | — | — |
| Austria | 1 | 1 | — | — | — |
| Poland | 1 | 1 | — | — | — |
| Hungary | 8 | 5 | — | — | 2284.50 HUF |
Who is on the shelf right now
Top brands by number of Common Mallow products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Mallow | 14 |
| (IT) Malva selvatica Extract | 9 |
| Malva sylvestris L. | 5 |
| Mallow | 5 |
| Mallow | 2 |
| (IT) Malva selvatica (leaves) | 1 |
Regulatory & positioning
| Botanical source | Malva sylvestris |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, gut health |
No EFSA-authorized health claim exists for Common Mallow, yet brands market it for respiratory, gut health — the gap between claim and positioning is itself a competitive signal.
Where Common Mallow shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Common Mallow?
Common Mallow (Malva sylvestris) is a botanical extract derived from the leaves and flowers of the mallow plant. It is classified as a plant-based ingredient commonly used in dietary supplements. This extract is frequently included in formulations marketed for respiratory and gut health, often valued for its mucilaginous properties. Common Mallow is utilized in products such as herbal blends, lozenges, and digestive aids, where plant-derived components are preferred. Its role in supplement formulations typically centers on its traditional use as a soothing botanical, without specific claims regarding efficacy.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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