Colostrum on the European supplement market
Most ingredient pages tell you what Colostrum is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 351 Colostrum products from 142 brands across the EU and US. 48 brands advertise it on Meta right now, and new-ad activity cooled 24% in the last 30 days. Poland shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €37.
New Colostrum ads launched per month on Meta — last 6 months.
How brands use Colostrum, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 16 | 11 | 16 | 3 | €39.95 |
| United Kingdom | 12 | 9 | 5 | 1 | £39.97 |
| France | 2 | 2 | 42 | 2 | — |
| Italy | 14 | 11 | 5 | 3 | €40.35 |
| Spain | 14 | 10 | 5 | 2 | €26.27 |
| Romania | 58 | 16 | 53 | 7 | 205.05 RON |
| United States | 137 | 53 | 50 | 13 | $69.00 |
| Austria | 6 | 2 | 8 | 1 | — |
Who is on the shelf right now
Top brands by number of Colostrum products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Colostru bovin | 141 |
| Colostru (fermented) | 25 |
| Colostrum | 25 |
| Colostru (concentrate) | 19 |
| Colostru (grass-fed bovine powder) | 16 |
| Colostru (standardized to immunoglobulin G) | 11 |
Regulatory & positioning
| Botanical source | Colostrum |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | sports recovery, immunity, energy |
Where Colostrum shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Colostrum?
Colostrum is a complex biological substance produced by mammals during the initial days after giving birth. It contains a variety of proteins, peptides, immunoglobulins, growth factors, and other bioactive compounds. In the supplement industry, colostrum is used primarily in products marketed for sports recovery, immunity, and energy. It is typically included in formulations such as powders, capsules, and functional beverages. Due to its composition, colostrum is classified as a dairy-derived ingredient rather than a single nutrient category like vitamins or minerals.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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