Collagen on the European supplement market
Most ingredient pages tell you what Collagen is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 5,885 Collagen products from 1,174 brands across the EU and US. 599 brands advertise it on Meta right now, and new-ad activity cooled 14% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €42.
New Collagen ads launched per month on Meta — last 6 months.
How brands use Collagen, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 809 | 140 | 2,554 | 80 | €32.90 |
| United Kingdom | 977 | 187 | 305 | 16 | £33.99 |
| France | 498 | 126 | 813 | 87 | €38.70 |
| Italy | 562 | 129 | 729 | 75 | €35.93 |
| Spain | 687 | 150 | 748 | 83 | €34.38 |
| Romania | 784 | 90 | 1,602 | 74 | 169.10 RON |
| United States | 630 | 171 | 117 | 38 | $41.99 |
| Austria | 110 | 32 | 433 | 17 | €34.43 |
Who is on the shelf right now
Top brands by number of Collagen products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Hydrolyzed Collagen | 2,172 |
| Colagen | 2,057 |
| Marine Collagen | 198 |
| Hydrolyzed Collagen | 187 |
| Type II Collagen | 162 |
| Hydrolyzed Type II Collagen | 125 |
Regulatory & positioning
| Botanical source | Collagen |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | joint health, beauty |
Where Collagen shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Collagen?
Collagen is a protein composed of amino acids and is a major structural component in connective tissues. It is commonly used in dietary supplements formulated for joint health and beauty-related products, including skin, hair, and nail formulations. Collagen ingredients are typically derived from animal sources such as bovine, porcine, or marine. These supplements often aim to provide specific types of collagen peptides or hydrolyzed collagen, which are favored for their solubility and absorption characteristics in various delivery formats like powders, capsules, and drinks.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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