Coffee on the European supplement market
Most ingredient pages tell you what Coffee is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 632 Coffee products from 283 brands across the EU and US. 20 brands advertise it on Meta right now, and new-ad activity grew 50% in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €30.
New Coffee ads launched per month on Meta — last 6 months.
How brands use Coffee, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 113 | 44 | 10 | 3 | €34.90 |
| United Kingdom | 107 | 48 | 1 | 1 | £30.00 |
| France | 47 | 25 | 13 | 1 | €35.90 |
| Italy | 74 | 34 | — | — | €27.90 |
| Spain | 58 | 32 | 1 | 1 | €26.40 |
| Romania | 82 | 26 | 13 | 5 | 145.00 RON |
| United States | 54 | 31 | 5 | 2 | $47.00 |
| Austria | 20 | 9 | — | — | €29.99 |
Who is on the shelf right now
Top brands by number of Coffee products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cafea Extract | 300 |
| Green Coffee Beans | 191 |
| Coffea arabica / Coffea canephora | 80 |
| Cafea (instant) | 31 |
| Cafea (premium) | 6 |
| Cafea (roasted and ground) | 5 |
Regulatory & positioning
| Botanical source | Coffea arabica / Coffea canephora |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, weight loss |
No EFSA-authorized health claim exists for Coffee, yet brands market it for energy, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Coffee shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Coffee?
Coffee (Coffea arabica / Coffea canephora) is a plant-derived botanical extract commonly used in dietary supplements. It contains naturally occurring compounds such as caffeine and polyphenols. Coffee extracts are frequently included in formulations marketed for energy enhancement and weight management. These supplements often target consumers seeking increased alertness or metabolic support. Coffee is typically incorporated in powdered or liquid extract forms and combined with other botanical ingredients or stimulants. Its role in supplement formulations is primarily as a source of natural caffeine and related bioactive compounds.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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