Cod on the European supplement market
Most ingredient pages tell you what Cod is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 116 Cod products from 66 brands across the EU and US. 8 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Poland shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €15.
New Cod ads launched per month on Meta — last 6 months.
How brands use Cod, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 1 | 4 | 1 | — |
| United Kingdom | 51 | 21 | — | — | £29.99 |
| France | 12 | 9 | — | — | €16.06 |
| Italy | 11 | 6 | 3 | 1 | €19.45 |
| Spain | 6 | 6 | — | — | €10.90 |
| Romania | 7 | 6 | 1 | 1 | 120.79 RON |
| United States | 14 | 9 | 2 | 2 | $40.00 |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Cod products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ulei de ficat de cod | 111 |
| Cod Extract | 3 |
| Cod (concentrate) | 2 |
Regulatory & positioning
| Botanical source | Cod |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | joint health, beauty, general wellness |
Where Cod shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cod?
Cod is a source of protein derived from the muscle tissue of the Atlantic cod fish. It is classified as a marine protein ingredient and is commonly incorporated into supplements that focus on general wellness, joint health, and beauty formulations. Cod-based ingredients may provide amino acids and peptides relevant to protein supplementation. These products are typically marketed towards consumers seeking nutritional support through marine-derived proteins. Cod is often included in powdered, capsule, or liquid supplement formats within the broader category of marine-sourced ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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