Coconut Water on the European supplement market
Most ingredient pages tell you what Coconut Water is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,092 Coconut Water products from 374 brands across the EU and US. 94 brands advertise it on Meta right now, and new-ad activity cooled 31% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €30.
New Coconut Water ads launched per month on Meta — last 6 months.
How brands use Coconut Water, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 171 | 53 | 42 | 9 | €32.90 |
| United Kingdom | 407 | 91 | 238 | 14 | £30.00 |
| France | 31 | 22 | 63 | 9 | €28.47 |
| Italy | 73 | 34 | 21 | 8 | €28.00 |
| Spain | 74 | 36 | 44 | 14 | €29.90 |
| Romania | 110 | 32 | 104 | 16 | 118.00 RON |
| United States | 120 | 59 | 94 | 13 | $41.99 |
| Austria | 26 | 13 | 2 | 2 | €29.50 |
Who is on the shelf right now
Top brands by number of Coconut Water products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cocos | 357 |
| MCT | 261 |
| Apă de cocos (water) | 172 |
| Coconut Water (MCT) | 117 |
| Coconut | 69 |
| Apă de cocos Extract | 58 |
Regulatory & positioning
| Botanical source | Trigliceride cu lanț mediu |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, hydration |
No EFSA-authorized health claim exists for Coconut Water, yet brands market it for energy, hydration — the gap between claim and positioning is itself a competitive signal.
Where Coconut Water shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Coconut Water?
Coconut water, derived from the liquid inside young coconuts, is classified as a plant-based botanical extract. It is commonly included in supplements marketed for hydration and energy, often found in formulations such as sports drinks, electrolyte blends, and natural hydration products. Coconut water contains a variety of naturally occurring compounds, including electrolytes and sugars, which contribute to its use in these types of products. It is valued for its natural origin and compatibility with clean-label formulations within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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