Cocoa on the European supplement market
Most ingredient pages tell you what Cocoa is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,224 Cocoa products from 351 brands across the EU and US. 84 brands advertise it on Meta right now, and new-ad activity grew 4% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Cocoa ads launched per month on Meta — last 6 months.
How brands use Cocoa, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 221 | 54 | 66 | 11 | €29.90 |
| United Kingdom | 313 | 70 | 1 | 1 | £35.50 |
| France | 60 | 37 | 48 | 15 | €34.99 |
| Italy | 188 | 44 | 46 | 14 | €26.99 |
| Spain | 141 | 39 | 34 | 9 | €28.90 |
| Romania | 94 | 28 | 19 | 9 | 138.00 RON |
| United States | 67 | 34 | 14 | 9 | $60.00 |
| Austria | 51 | 12 | 48 | 6 | €23.95 |
Who is on the shelf right now
Top brands by number of Cocoa products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cacao | 681 |
| Cocoa Flavonoids | 112 |
| Cocoa Powder | 77 |
| Cacao (natural flavor) | 71 |
| Theobroma cacao Extract | 27 |
| Cacao (mass) | 25 |
Regulatory & positioning
| Botanical source | Theobroma cacao |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, brain health |
No EFSA-authorized health claim exists for Cocoa, yet brands market it for heart health, brain health — the gap between claim and positioning is itself a competitive signal.
Where Cocoa shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cocoa?
Cocoa (Theobroma cacao) is a botanical extract derived from the seeds of the cacao tree. It contains a complex mixture of polyphenols, flavonoids, and other bioactive compounds. Cocoa is commonly used in dietary supplements formulated for heart health and brain health. Its inclusion is often aimed at leveraging its antioxidant properties and potential effects on circulation and cognitive function. Cocoa extracts can be found in various supplement forms, including capsules, powders, and functional beverages, catering to consumers interested in plant-based ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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