Cloves on the European supplement market
Most ingredient pages tell you what Cloves is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 433 Cloves products from 178 brands across the EU and US. 16 brands advertise it on Meta right now, and new-ad activity grew 129% in the last 30 days. United States shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €29.
New Cloves ads launched per month on Meta — last 6 months.
How brands use Cloves, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 37 | 19 | 13 | 2 | €29.28 |
| United Kingdom | 67 | 31 | — | — | £29.97 |
| France | 19 | 12 | — | — | €30.80 |
| Italy | 19 | 15 | 3 | 1 | €24.99 |
| Spain | 19 | 15 | 7 | 3 | €27.32 |
| Romania | 175 | 34 | 13 | 6 | 52.00 RON |
| United States | 50 | 29 | 21 | 3 | $42.80 |
| Austria | 7 | 4 | — | — | €25.90 |
Who is on the shelf right now
Top brands by number of Cloves products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Cuişoare | 161 |
| Ulei de cuișoare (extract) | 111 |
| Clove Essential Oil | 93 |
| Clove Oil | 28 |
| Cuișoare (flower) | 8 |
| Cuișoare (buds) | 7 |
Regulatory & positioning
| Botanical source | Cloves |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, gut health |
No EFSA-authorized health claim exists for Cloves, yet brands market it for immunity, gut health — the gap between claim and positioning is itself a competitive signal.
Where Cloves shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cloves?
Cloves are a botanical ingredient derived from the dried flower buds of the Syzygium aromaticum tree. They contain a range of bioactive compounds, including essential oils such as eugenol. Clove extracts are commonly used in dietary supplements formulated for immunity and gut health. Their inclusion is often aimed at products targeting digestive comfort and immune system support. Cloves can be found in various supplement forms, including capsules, powders, and liquid extracts, and are valued for their aromatic properties as well as their traditional use in herbal formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access