Cleavers on the European supplement market
Most ingredient pages tell you what Cleavers is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 153 Cleavers products from 88 brands across the EU and US. 30 brands advertise it on Meta right now, and new-ad activity cooled 40% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €38.
New Cleavers ads launched per month on Meta — last 6 months.
How brands use Cleavers, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 15 | 6 | 12 | 2 | €36.95 |
| United Kingdom | 40 | 23 | 219 | 2 | £21.67 |
| France | 25 | 14 | 429 | 16 | €40.00 |
| Italy | 9 | 9 | 108 | 3 | €39.90 |
| Spain | 9 | 7 | 12 | 3 | €35.93 |
| Romania | 21 | 11 | — | — | 80.00 RON |
| United States | 27 | 12 | 6 | 2 | $26.99 |
| Austria | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Cleavers products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Vineriță (aerials) | 67 |
| Extract din Vineriță | 56 |
| Vineriță | 13 |
| Iarbă lipicioasă | 7 |
| Vineriță (herb) | 2 |
| Galium aparine | 2 |
Regulatory & positioning
| Botanical source | Galium aparine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health |
No EFSA-authorized health claim exists for Cleavers, yet brands market it for liver health — the gap between claim and positioning is itself a competitive signal.
Where Cleavers shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cleavers?
Cleavers (Galium aparine) is a botanical extract derived from a climbing plant commonly found in temperate regions. It is classified as a plant-based ingredient used primarily in herbal and botanical supplement formulations. Cleavers is commonly included in products marketed for liver health and detoxification support. Its use in supplements often targets consumers interested in natural or traditional herbal blends. The ingredient is typically incorporated in liquid extracts, capsules, or teas and valued for its botanical origin within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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