Citrullus lanatus on the European supplement market
Most ingredient pages tell you what Citrullus lanatus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 23 Citrullus lanatus products from 20 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while Spain has the largest shelf. The median EU shelf price sits around —.
How brands use Citrullus lanatus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | — | — | — |
| United Kingdom | 3 | 3 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Spain | 6 | 4 | — | — | — |
| Romania | 2 | 1 | — | — | — |
| United States | 4 | 4 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Citrullus lanatus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Citrulline Malate 2:1 | 8 |
| Citrulline Malate 2:1 | 6 |
| Citrulline Malate | 5 |
| Citrulline Malate | 3 |
| Citrulline Malate 2:1 | 1 |
| Citrulline Malate 2:1 | 1 |
Regulatory & positioning
| Botanical source | Citrullus lanatus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | heart health, blood pressure |
No EFSA-authorized health claim exists for Citrullus lanatus, yet brands market it for heart health, blood pressure — the gap between claim and positioning is itself a competitive signal.
Where Citrullus lanatus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Citrullus lanatus?
Citrullus lanatus, commonly known as watermelon, is a plant-based botanical extract derived from the fruit of the Citrullus lanatus species. It is used in dietary supplements primarily for its content of amino acids, including citrulline, which is a non-essential amino acid. This ingredient is commonly included in products marketed for heart health and blood pressure management. Citrullus lanatus extracts are often found in formulations targeting cardiovascular wellness and circulatory support, typically combined with other plant extracts or nutrients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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