Citrulline Malate on the European supplement market
Most ingredient pages tell you what Citrulline Malate is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 360 Citrulline Malate products from 125 brands across the EU and US. 22 brands advertise it on Meta right now, and new-ad activity grew 80% in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €32.
New Citrulline Malate ads launched per month on Meta — last 6 months.
How brands use Citrulline Malate, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 73 | 25 | 8 | 6 | €34.90 |
| United Kingdom | 110 | 27 | — | — | £32.99 |
| France | 9 | 6 | 9 | 5 | €29.61 |
| Italy | 40 | 24 | 13 | 3 | €29.98 |
| Spain | 24 | 14 | 1 | 1 | €28.90 |
| Romania | 75 | 18 | 4 | 1 | 136.00 RON |
| United States | 10 | 5 | 1 | 1 | $38.09 |
| Austria | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Citrulline Malate products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Citrulină Malat | 270 |
| Citrulină | 86 |
| Malate | 37 |
Regulatory & positioning
| Botanical source | Citrulline Malate |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, sports recovery |
No EFSA-authorized health claim exists for Citrulline Malate, yet brands market it for energy, sports recovery — the gap between claim and positioning is itself a competitive signal.
Where Citrulline Malate shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Citrulline Malate?
Citrulline Malate is a compound combining the amino acid citrulline with malic acid, an organic acid involved in energy production. It is commonly used in dietary supplements formulated for energy enhancement and sports recovery. This ingredient is often included in pre-workout and endurance products due to its role as an amino acid derivative. Citrulline Malate is valued in formulations targeting physical performance and muscle fatigue management, typically found in powders, capsules, and functional beverages.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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