Citric Acid on the European supplement market
Most ingredient pages tell you what Citric Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 194 Citric Acid products from 95 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Citric Acid ads launched per month on Meta — last 6 months.
How brands use Citric Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 27 | 11 | — | — | €28.35 |
| United Kingdom | 66 | 22 | 2 | 1 | £25.00 |
| France | 7 | 7 | — | — | €29.99 |
| Italy | 25 | 13 | 2 | 1 | €24.00 |
| Spain | 14 | 11 | 1 | 1 | €23.70 |
| Romania | 16 | 9 | — | — | 59.15 RON |
| United States | 11 | 7 | — | — | $25.19 |
| Austria | 6 | 3 | — | — | €36.61 |
Who is on the shelf right now
Top brands by number of Citric Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Acid citric Citrat | 96 |
| Citric acid and sodium hydrogen carbonate mixture | 46 |
| Acid citric (anhydrous) | 34 |
| Acid citric Oxid | 14 |
| Acid citric (monohydrate) | 4 |
Regulatory & positioning
| Botanical source | Citric acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health |
No EFSA-authorized health claim exists for Citric Acid, yet brands market it for gut health — the gap between claim and positioning is itself a competitive signal.
Where Citric Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Citric Acid?
Citric acid is an organic acid commonly found in citrus fruits and widely used as a food additive and supplement ingredient. It is classified as an acidulant and pH adjuster rather than a vitamin, mineral, or botanical extract. In the supplement industry, citric acid is frequently included in formulations to enhance flavor, preserve stability, and improve solubility. It is commonly used in products marketed for gut health, such as digestive aids and effervescent supplements, where it can help create a desirable acidic environment or aid in the dissolution of active ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access