Citicoline on the European supplement market
Most ingredient pages tell you what Citicoline is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 295 Citicoline products from 148 brands across the EU and US. 27 brands advertise it on Meta right now, and new-ad activity cooled 18% in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €36.
New Citicoline ads launched per month on Meta — last 6 months.
How brands use Citicoline, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 61 | 27 | 36 | 5 | €39.90 |
| United Kingdom | 55 | 29 | — | — | £35.47 |
| France | 4 | 4 | — | — | — |
| Italy | 35 | 14 | 6 | 4 | €24.90 |
| Spain | 8 | 8 | 5 | 2 | €39.95 |
| Romania | 46 | 20 | 23 | 6 | 157.00 RON |
| United States | 56 | 26 | 24 | 7 | $48.50 |
| Austria | 6 | 4 | 1 | 1 | €39.99 |
Who is on the shelf right now
Top brands by number of Citicoline products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Citicoline | 278 |
| Citicolina (CDP Choline) | 5 |
| Citicolina (Cognizin®) | 2 |
| Citicolina (patented form) | 2 |
| Citicolina (sodium salt) | 2 |
| Citicolina (CDP) | 1 |
Regulatory & positioning
| Botanical source | Citicoline |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, energy |
No EFSA-authorized health claim exists for Citicoline, yet brands market it for brain health, energy — the gap between claim and positioning is itself a competitive signal.
Where Citicoline shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Citicoline?
Citicoline is a naturally occurring compound classified as a nucleotide derivative. It is commonly used as an ingredient in dietary supplements formulated for brain health and cognitive function, as well as in products marketed for energy and mental focus. Citicoline serves as a source of choline, which is involved in cellular membrane synthesis. It is often included in nootropic blends and formulations targeting cognitive performance and neurological support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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