Cinnamon on the European supplement market
Most ingredient pages tell you what Cinnamon is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 831 Cinnamon products from 323 brands across the EU and US. 79 brands advertise it on Meta right now, and new-ad activity grew 24% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €26.
New Cinnamon ads launched per month on Meta — last 6 months.
How brands use Cinnamon, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 163 | 51 | 72 | 16 | €29.99 |
| United Kingdom | 200 | 86 | 34 | 5 | £29.97 |
| France | 39 | 26 | 36 | 11 | €21.00 |
| Italy | 31 | 19 | 41 | 14 | €24.43 |
| Spain | 56 | 32 | 18 | 5 | €29.68 |
| Romania | 201 | 47 | 55 | 8 | 62.58 RON |
| United States | 101 | 37 | 23 | 11 | $39.95 |
| Austria | 8 | 4 | 23 | 5 | €24.95 |
Who is on the shelf right now
Top brands by number of Cinnamon products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Scorțișoară Extract | 264 |
| Scorțișoară | 206 |
| Cinnamon Essential Oil | 123 |
| Cinnamomum verum Extract | 61 |
| Scorțișoară (herb) | 43 |
| Scorțișoară (chips) | 38 |
Regulatory & positioning
| Botanical source | Cinnamomum verum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar, heart health |
No EFSA-authorized health claim exists for Cinnamon, yet brands market it for blood sugar, heart health — the gap between claim and positioning is itself a competitive signal.
Where Cinnamon shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cinnamon?
Cinnamon (Cinnamomum verum) is a botanical extract derived from the bark of the cinnamon tree. It is commonly used in dietary supplements formulated for blood sugar management and heart health. As a plant-based ingredient, cinnamon is valued for its aromatic properties and is often included in powdered or extract form. It is found in a variety of supplement types, including capsules, tablets, and functional powders, frequently combined with other botanicals or nutrients targeting metabolic and cardiovascular wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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