Cinnamomum verum on the European supplement market
Most ingredient pages tell you what Cinnamomum verum is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 347 Cinnamomum verum products from 186 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €33.
New Cinnamomum verum ads launched per month on Meta — last 6 months.
How brands use Cinnamomum verum, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 19 | 10 | — | — | €36.40 |
| United Kingdom | 46 | 28 | — | — | £40.95 |
| France | 28 | 22 | — | — | €29.99 |
| Italy | 40 | 16 | — | — | €22.80 |
| Spain | 21 | 17 | — | — | €45.00 |
| Romania | 27 | 11 | — | — | 89.50 RON |
| United States | 56 | 32 | 13 | 2 | $39.99 |
| Austria | 19 | 9 | — | — | €29.90 |
Who is on the shelf right now
Top brands by number of Cinnamomum verum products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ceylon Cinnamon | 131 |
| Ceylon Cinnamon | 84 |
| Ceylon Cinnamon | 40 |
| Cinnamon | 26 |
| Ceylon Cinnamon | 24 |
| Cinnamon Essential Oil | 17 |
Regulatory & positioning
| Botanical source | Cinnamomum verum |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | blood sugar, heart health |
No EFSA-authorized health claim exists for Cinnamomum verum, yet brands market it for blood sugar, heart health — the gap between claim and positioning is itself a competitive signal.
Where Cinnamomum verum shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Cinnamomum verum?
Cinnamomum verum, commonly known as true cinnamon, is a botanical extract derived from the inner bark of the Cinnamomum verum tree. It is primarily used in dietary supplements as a plant-based ingredient. This extract is commonly found in formulations marketed for blood sugar management and heart health. Its inclusion in supplements is often aimed at consumers seeking natural options within these categories. The ingredient is valued for its aromatic properties and traditional use in various herbal applications.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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