Chromium on the European supplement market
Most ingredient pages tell you what Chromium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 3,710 Chromium products from 854 brands across the EU and US. 104 brands advertise it on Meta right now, and new-ad activity cooled 21% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Chromium ads launched per month on Meta — last 6 months.
How brands use Chromium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 676 | 129 | 150 | 15 | €33.76 |
| United Kingdom | 974 | 169 | 28 | 3 | £27.69 |
| France | 177 | 67 | 102 | 23 | €30.50 |
| Italy | 291 | 88 | 52 | 13 | €25.00 |
| Spain | 300 | 94 | 25 | 9 | €25.90 |
| Romania | 459 | 76 | 109 | 14 | 107.00 RON |
| United States | 229 | 98 | 14 | 7 | $39.99 |
| Austria | 129 | 33 | 108 | 6 | €29.90 |
Who is on the shelf right now
Top brands by number of Chromium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Chromium Picolinate | 1,614 |
| Crom | 1,553 |
| Chromium Chloride | 441 |
| Crom (GTF) | 37 |
| Chromium Glycinate | 15 |
| Crom (polynicotinate) | 13 |
Regulatory & positioning
| Botanical source | Chromium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | blood sugar, weight loss |
Where Chromium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Chromium?
Chromium is a trace mineral commonly included in dietary supplements. It is frequently used in formulations marketed for blood sugar management and weight loss. Chromium is often found in products targeting metabolic health and carbohydrate metabolism. As a mineral, it plays a role in various enzymatic processes within the body. Supplement forms of chromium include chromium picolinate, chromium chloride, and chromium nicotinate, each varying in bioavailability and stability. Its inclusion in supplements is aimed at consumers interested in maintaining balanced nutrient intake related to glucose and energy metabolism.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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