Choline on the European supplement market
Most ingredient pages tell you what Choline is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 2,031 Choline products from 638 brands across the EU and US. 71 brands advertise it on Meta right now, and new-ad activity cooled 53% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €32.
New Choline ads launched per month on Meta — last 6 months.
How brands use Choline, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 444 | 119 | 254 | 28 | €34.40 |
| United Kingdom | 513 | 116 | 12 | 3 | £25.59 |
| France | 105 | 47 | 92 | 10 | €33.40 |
| Italy | 150 | 53 | 1 | 1 | €29.99 |
| Spain | 140 | 67 | — | — | €24.90 |
| Romania | 174 | 49 | 2 | 1 | 110.00 RON |
| United States | 210 | 83 | 18 | 8 | $39.99 |
| Austria | 76 | 23 | 40 | 8 | €39.90 |
Who is on the shelf right now
Top brands by number of Choline products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Choline (bitartrate) | 1,164 |
| Choline | 796 |
| Choline Citrate | 34 |
| Cholin (L-bitartrate) | 15 |
| Cholin (choline bitartrate) | 15 |
| Choline Chloride | 14 |
Regulatory & positioning
| Botanical source | Choline |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, liver health |
No EFSA-authorized health claim exists for Choline, yet brands market it for brain health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Choline shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Choline?
Choline is an essential nutrient often classified as a water-soluble compound related to the B-vitamin complex. It is a precursor to important phospholipids and neurotransmitters. Choline is commonly used in dietary supplements formulated for brain health and liver health. It appears in various supplement forms, including standalone choline salts and as part of complex formulations. Its inclusion is typical in products targeting cognitive function and metabolic processes, often combined with other vitamins and nutrients to support overall nutritional profiles.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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