Chlorophyll on the European supplement market
Most ingredient pages tell you what Chlorophyll is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 80 Chlorophyll products from 56 brands across the EU and US. 10 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Hungary shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €29.
New Chlorophyll ads launched per month on Meta — last 6 months.
How brands use Chlorophyll, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 5 | 3 | 1 | — |
| United Kingdom | 2 | 2 | — | — | — |
| France | 9 | 7 | 3 | 1 | €39.00 |
| Italy | 8 | 5 | — | — | €27.00 |
| Spain | 5 | 5 | — | — | — |
| Romania | 4 | 3 | — | — | — |
| United States | 26 | 14 | 2 | 2 | $26.97 |
| Austria | 4 | 2 | 6 | 2 | €20.80 |
Who is on the shelf right now
Top brands by number of Chlorophyll products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Chlorophylle | 56 |
| Clorofilă (liquid) | 9 |
| Clorofilă Extract | 3 |
| Clorofilă (copper sodium salt) | 2 |
| Clorofilă (sodium copper chlorophyllin) | 2 |
| Clorofilă (copper salt) | 1 |
Regulatory & positioning
| Botanical source | Chlorophyll |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity |
No EFSA-authorized health claim exists for Chlorophyll, yet brands market it for immunity — the gap between claim and positioning is itself a competitive signal.
Where Chlorophyll shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Chlorophyll?
Chlorophyll is a plant-derived pigment classified as a botanical extract. It is commonly incorporated into dietary supplements, particularly those marketed for immunity and detoxification support. Chlorophyll is known for its role in photosynthesis in plants, and in supplement formulations, it is often included in liquid extracts, powders, and capsules. Its use spans various product types, including green superfood blends, detox formulas, and general wellness supplements. Formulators may select chlorophyll for its natural origin and appeal in plant-based or clean-label products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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